Buying a Diamond Should Bring You Joy — Not Stress.

We guide you through every step so your purchase is comfortable, well-informed, and regret-free.

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The 4Cs of Diamonds — Your Key to Choosing the Perfect Stone

The most frequently described aspects of a diamond are the cut, color, clarity, and carat weight — known as the 4Cs.

• A magnificent cut can turn a mediocre rough diamond into an outstanding stone. • A poor cut can dull even the most beautiful diamond. • While "cut" is often thought of as the shape (round, oval, princess, etc.), it actually refers to the precise proportions, angles, and finishing details that determine how light interacts within the diamond. • A master diamond polisher removes thin layers of the rough exterior to reveal brilliance, fire, and scintillation.

Why It Matters:

The cut determines how much light is reflected back to your eye — creating maximum brilliance and sparkle.

• Diamond color is graded on a scale from D (completely colorless) to Z (light yellow or brown). • The absence of color allows more light to pass through the diamond, creating greater brilliance. • Color differences can be subtle but significantly impact a diamond's value. • The most prized diamonds are those in the colorless range (D-F grades).

Why It Matters:

The less color in a diamond, the more rare and valuable it becomes, allowing maximum light reflection.

• Clarity measures the absence of inclusions (internal flaws) and blemishes (external flaws). • Most clarity characteristics are invisible to the naked eye and require magnification to see. • The clarity scale ranges from Flawless (FL) to Included (I1, I2, I3). • Each diamond is unique, with its own natural fingerprint of clarity characteristics.

Why It Matters:

Higher clarity grades ensure your diamond appears clean and brilliant to the naked eye.

• Carat refers to a diamond's weight, not its size, with one carat equaling 200 milligrams. • Larger diamonds are exponentially rarer and more valuable than smaller ones. • Two diamonds of equal carat weight can have different values based on cut, color, and clarity. • Carat weight is often the most noticeable factor but should be balanced with the other 3Cs.

Why It Matters:

Carat weight significantly impacts both the visual presence and value of your diamond.

Not All Diamonds Are Equal — Even When They Look the Same on Paper

We handcraft our jewelry with the utmost attention. With the proper care, yourpieces will stand the test of time. Here’s the prescription to keep your jewelry inTwo diamonds may share the same cut, clarity, color, and carat weight — yet sparkle completely differently. That’s why nothing beats comparing them side-by-side in person.

Visit our store to explore a curated selection of diamonds we have on hand. If you don’t find one that feels right, we can bring in more for you within days — no commitment necessary. Because when it comes to a purchase this special, your preference is the only preference that matters.

Create a Setting as Unique as Your Story

Once you’ve chosen your diamond, our master jewelry designers can bring your vision to life. Whether it’s a timeless solitaire or a completely custom design, we’ll craft a one-of-a-kind setting that showcases your diamond’s beauty and reflects your personal style.

We’ll Help You Find “The One”

Buying a diamond is more than a purchase — it’s a milestone. We’re here to make sure it’s an experience you remember for all the right reasons. From your first question to your final choice, you’ll have the guidance, knowledge, and confidence to choose a diamond you truly love.

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Your Diamond Questions, Answered

What do I need to know before buying a diamond?

Nothing! We'll guide you through every detail. It helps to have a cut in mind, but we have plenty of options to explore together.

What are the 4Cs of diamonds?

The 4Cs are Cut, Color, Clarity, and Carat weight. These factors determine a diamond's quality and value. We'll help you understand how each affects your choice and budget.

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